Getting Your Book Online

About a month ago, publicist Lisa Roe sent me a copy of Ronald Cutler's The Secret Scroll to review on my blog. Lisa is a new breed of publicist who helps bridge authors and online communities. She does both blogger outreach, which is how she found me, and allows bloggers to contact her to request books for review.

I think there is a lot of value in both getting your book into the hands of bloggers and getting bloggers to talk about your book. It might be book reviews, interviews like our five questions here, a blog tour, a Flickr contest, or a short film about the book. Start thinking beyond the last page of your book and traditional marketing.

We'll be doing a couple workshops on this at Pilcrow, so we'll help you get there!